1.  Any way we slice it, people are why we do what we do.
2.  I design for users, not stakeholders.
3.  Just because I CAN do something doesn't mean I SHOULD.
4.  Artists bring joy and meaning to our lives.
5.  Good design renders the designer invisible, in the way that good writing renders the writer invisible.
6. I will (re)iterate until my client, our intended users, and I are happy with the design.
6.  I aspire to create positive change in the world, however big or small.
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